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Sustainable Policy

As a tour operator working with guests, tour guides, travel partners, accommodations, transport providers, restaurants, and conservation areas across Kenya, Valentin Investment Co(MSA) Ltd /Lofty Tours & Safari recognizes its responsibility to support sustainable tourism.

We are committed to promoting responsible travel practices that maximize positive impacts and minimize negative impacts on the environment, wildlife, local communities, and cultural heritage. We aim to work closely with our partners, clients, and staff to ensure tourism contributes positively to Kenya’s sustainable development.

Our sustainability policy is structured around the following 10 key themes.

1. Sustainability Management & Legal Compliance

We are committed to responsible management and compliance with national laws.

We commit to:

  • Appointing a Sustainability Coordinator responsible for implementing sustainability initiatives.
  • Have a mission statement that is communicated to staff and customers.
  • Maintaining a written sustainability policy accessible to staff, clients, and partners.
  • Monitoring and improving our sustainability performance regularly.
  • Ensuring transparency in sustainability actions and communicating them publicly.
  • Encouraging all staff to understand and support sustainable tourism practices.
  • Complying with all Kenyan tourism regulations and environmental laws.

2. Internal Management: Social Policy & Human Rights

We promote a fair, safe, and inclusive workplace.

We commit to:

  • Providing fair wages equal to or above national minimum wage.
  • Ensuring employment contracts clearly state duties and working conditions.
  • Providing paid leave, sick leave, and safe working conditions.
  • Promoting equal opportunities regardless of gender, race, religion, age, disability, or background.
  • Supporting training and professional development for employees.
  • Respecting human rights and not tolerating discrimination or harassment.

We commit to practice human rights by ensure the enforcement of following practices:

To declare not to hinder trade union membership, collective labor negotiations and representation of members by trade unions

3. Internal Management: Environment & Community Relations

We aim to reduce environmental impact in our operations.

We commit to:

  • Reducing waste and limiting the use of single-use plastics.
  • Promoting recycling and responsible waste disposal.
  • Reducing energy and water consumption in our offices.
  • Encouraging digital communication to reduce paper use.
  • Supporting local community initiatives and conservation projects.
  • Protecting Kenya’s natural and cultural heritage.
  • Use cleaning materials which are non-hazardous, non-eutrophic and biodegradable and are certified with an eco-label, if locally available;
  • · Purchase products in bulk, to reduce the amount of packaging materials
  • · Provide periodic guidance, training and/or information to all staff members, about their roles and responsibilities with respect to internal environmental practices

4. Partner Agencies

We work with partners who share our commitment to sustainability.

We commit to:

  • Working with responsible travel partners, accommodations, and suppliers.
  • Encouraging partners to adopt sustainable practices.
  • Including sustainability requirements in agreements with partners.

5. Transport

Transport is a key part of sustainable tourism.

We commit to:

  • Using well-maintained safari vehicles to reduce emissions.
  • Encouraging efficient route planning to minimize fuel consumption.
  • Promoting responsible driving practices in wildlife areas.
  • Supporting transport providers who follow environmental standards.
  • Promoting one or more sustainable holiday products/packages based on a recognised methodology, including sustainable transport, sustainable accommodations, and sustainable activities.

6. Accommodations

We aim to work with accommodation providers that promote responsible tourism.

We commit to:

  • Partnering with eco-friendly lodges and camps where possible.
  • Supporting accommodations that reduce water, energy, and waste.
  • Encouraging hotels and lodges to adopt sustainability certifications.
  • Preferring locally owned accommodations that support communities.

7. Excursions & Activities

We design tours that respect wildlife, nature, and local cultures.

We commit to:

  • Offering experiences that do not harm wildlife or ecosystems.
  • Following Kenya Wildlife Service (KWS) guidelines during safaris.
  • Avoiding activities involving wildlife exploitation.
  • Promoting cultural experiences that respect local traditions.
  • Supporting conservation areas and community projects.

8. Tour Guides & Local Staff

Our guides play a key role in responsible tourism.

We commit to:

  • Hiring qualified and experienced local guides where possible.
  • Providing training on sustainability, wildlife protection, and responsible tourism.
  • Ensuring fair working conditions for guides, drivers, and support staff.
  • Educating guests on responsible behavior during safaris.

9. Destination Responsibility

Lofty Tours aims to protect the destinations we operate in.

We commit to:

  • Supporting conservation of wildlife and protected areas.
  • Promoting less crowded destinations where appropriate.
  • Encouraging tourism that benefits local communities.
  • Respecting cultural heritage and local traditions.

10. Customer Communication & Protection

We ensure responsible communication with our clients.

We commit to:

  • Providing clear, honest, and accurate travel information.
  • Informing clients about responsible travel practices.
  • Advising guests on cultural respect and environmental protection.
  • Providing emergency contact support during trips.
  • Collecting customer feedback to improve our sustainability practices.

Lofty Tours & Safaris Ltd is committed to continuous improvement in sustainable tourism and responsible travel in Kenya.